Apothekelly charms

This week has been a blur of sage walls, new polish displays, and hauling furniture around like a Capricorn with something to prove. I’ve been getting the salon ready for its little Apothekelly corner — a space for charms, intentions, and the kind of handmade magic you can literally clip to your bag on the way out the door. Since I didn’t have time to write something deep or historical or full of feminist fire, I thought I’d share a tiny piece of what’s been lighting me up lately: custom charm work.

If you’ve been following along, you already know that Apothekelly is where I pour the parts of myself that are equal parts witch, artist, and emotional problem-solver. Every charm I make is basically a usable spell — a small, intentional piece designed with someone’s energy, season, or story in mind.

And lately?

People have been asking me to make charms for new jobs, new beginnings, grief, protection, confidence boosts, birthdays, breakups, and “I don’t know why, I just know I need something.”

And I love that.

I love that I get to sit with people’s stories and build something that feels like them.

So this week’s little blog post is just this:

✨ Yes, you can have a custom charm made.

✨ Yes, it can be for literally anything — a feeling, a season of life, a spell you’re ready to step into.

✨ And yes, it’ll be made with intention, meaning, and a little witchy flourish because that’s just how these hands work.

If you want one, you can message me with a color palette, a vibe, an intention, or even just a sentence about what you want more (or less) of in your life. I’ll take it from there. (Kelly@kelly-mcclain.com)

Here’s to small magic during chaotic weeks, and to the beauty of things made by hand, heart, and maybe one or two (or more!) cats overseeing the operation.